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Digital marketing techniques continue to evolve as new technology is developed and implemented across the internet.

A new marketing year is right around the corner and that has digital marketers reviewing what worked well for them in 2022 and what did not.

Moving closer to 2023, these are some of the top trends that digital marketing services are paying attention to for the upcoming year in their efforts to develop better and more effective marketing strategies.

1. Video and More Video - Video in both short and long formats is still gaining momentum in digital marketing as more platforms and businesses integrate video content and video advertising into their marketing platforms. With users accessing content on a variety of applications and flocking to popular social media platforms, video content is being seen more and becoming more preferred than ever before. 
2. Social Media Influencers - Along with the growth of video, digital marketers are seeing great results when partnering with social media influencers. What used to be reserved for mainly celebrities has now developed into something that can be done with any influencer who happens to have enough of the right followers. 
3. AI, AR, and VR - Artificial intelligence is beginning to replace traditional search algorithms on social media, as feeds start showing more suggested content based on user demographics and activity. Simultaneously, there is also a significant rise in the use of augmented reality and virtual reality content which is really attracting attention for the companies investing in it. These three techniques really put the digital in today’s digital marketing, making advertising more fun, interactive, and automated.
4. Omni-Channel Marketing Strategies - With viewers accessing content across so many platforms and devices, it has become essential for digital marketing services to create seamless ways to engage target audiences across all of them and from one device or platform to another in order to reduce confusion and maintain user focus. 
5. Interactive Content - Interaction creates longer engagement, better personalization, and increased brand awareness. Though including interactive content in digital marketing strategies is not new, ideas such as comment, like, and share contests, polls, and similar interactions go far to spread brand awareness inexpensively while allowing businesses to better know their followers.

Most of these digital marketing ideas are not new, but they have advanced considerably in 2022.

As digital marketers look ahead into 2023, it is becoming clear that these techniques, especially those involving newer and expanded use of video content, will be big in the next year.

Leads are everything when it comes to digital marketing.

Business owners invest in digital marketing services to attract more leads and then nurture those leads to hopefully turn them into actual sales.

It means that leads are the lifeblood of every marketing campaign and the gold that digital marketers are always after.

So How Can Businesses Continually Get More Leads?

These essential digital marketing strategies can help businesses connect with their audiences better and get more sales leads.

• Understand the Different Types of Leads and How to Attract Them - There are four types of leads that digital marketers must account for when developing marketing strategies. These leads that consist of Marketing Qualified Leads, Sales Qualified Leads, Product Qualified Leads, and Service Qualified Leads all show different levels of customer intent based on which point in the marketing process the intent was made. Using this knowledge, digital marketing services can create separate strategies to target different audiences based on how far along the sales funnel they have gotten on their own.  
• Review and Revise Landing Pages - After designating which type of marketing lead is sought, digital marketers must then analyze current landing pages to determine how well they are functioning in terms of converting viewers, then revise to promote more conversions. Everything from page load speed to relevance and lead type must be considered to develop a more effective page that convinces more viewers to click the CTA and move on to the next step in the conversion process. 
• Target Quality Leads with A Digital CRM System - An important goal of digital marketing is to attract high-quality leads, meaning leads that are more likely to convert. One way that digital marketing services can target those leads and improve the quality of others is with a Customer Relationship Management (CRM) system. CRMs are used to collect various lead data that can later be used to create digital marketing strategies to target specific leads in ways that are more likely to be successful with them. 
• Provide Something of Value - An easy way to increase conversions and build email lists for future marketing efforts is to offer some sort of freebie that the user will find of value in exchange for sign-up. These types of interest-based leads are easy to collect with this type of value exchange.

Business owners having difficulty generating as many leads as they would like to must revisit their lead generating strategies and refine them.

Using these and other methods, professional digital marketing services can help companies sort out their marketing efforts and employ these essential digital marketing strategies to attract more leads and better leads that will lead to more sales!