Digital marketing techniques continue to evolve as new technology is developed and implemented across the internet.
A new marketing year is right around the corner and that has digital marketers reviewing what worked well for them in 2022 and what did not.
Moving closer to 2023, these are some of the top trends that digital marketing services are paying attention to for the upcoming year in their efforts to develop better and more effective marketing strategies.
- Video and More Video - Video in both short and long formats is still gaining momentum in digital marketing as more platforms and businesses integrate video content and video advertising into their marketing platforms. With users accessing content on a variety of applications and flocking to popular social media platforms, video content is being seen more and becoming more preferred than ever before.
- Social Media Influencers - Along with the growth of video, digital marketers are seeing great results when partnering with social media influencers. What used to be reserved for mainly celebrities has now developed into something that can be done with any influencer who happens to have enough of the right followers.
- AI, AR, and VR - Artificial intelligence is beginning to replace traditional search algorithms on social media, as feeds start showing more suggested content based on user demographics and activity. Simultaneously, there is also a significant rise in the use of augmented reality and virtual reality content which is really attracting attention for the companies investing in it. These three techniques really put the digital in today’s digital marketing, making advertising more fun, interactive, and automated.
- Omni-Channel Marketing Strategies - With viewers accessing content across so many platforms and devices, it has become essential for digital marketing services to create seamless ways to engage target audiences across all of them and from one device or platform to another in order to reduce confusion and maintain user focus.
- Interactive Content - Interaction creates longer engagement, better personalization, and increased brand awareness. Though including interactive content in digital marketing strategies is not new, ideas such as comment, like, and share contests, polls, and similar interactions go far to spread brand awareness inexpensively while allowing businesses to better know their followers.
Most of these digital marketing ideas are not new, but they have advanced considerably in 2022.
As digital marketers look ahead into 2023, it is becoming clear that these techniques, especially those involving newer and expanded use of video content, will be big in the next year.