Category: Roofers Digital Marketing

Common Obstacles for Roofers to Avoid With Digital Marketing!

Committing to digital marketing for roofers is the first step to marketing success that every roofing company can take.

The second step is knowing the obstacles that can prevent them from achieving their digital marketing goals.

When planning out a good digital marketing strategy and plan, roofers should understand the main things that will slow them down so they can develop the most effective roofers digital marketing plan.

  • Failing to Plan In the First Place - The biggest mistake that roofers can make is to just jump headfirst into digital marketing for roofers without creating an effective and achievable plan. Creating a good plan involves goal-setting and understanding the available resources and techniques that can help a roofer meet their marketing goals. For those who may be unsure as to how to develop a good digital marketing plan for roofers, a professional marketing service can help them do that so that everything else comes together as it should without wasted effort or resources.
  • Not Investing Enough Time - Effective roofers digital marketing involves an investment in time. For any marketing plan to work, roofers must put the time into the daily and weekly strategies that will bring results. Contractors that do not have the time to do it on their own can have administrative staff handle some of these tasks or work with a professional marketing agency that can do it.
  • Not Identifying A Budget - Successful roofers digital marketing requires a monetary investment. Roofers working on their marketing plan must set aside a budget for their marketing, whether that goes to paying help to handle some of the tasks, paying for PPC ads, working with a professional, or all of it.
  • Not Understanding The Audience - The better a roofer understands their key audience, the more cost-effective their marketing efforts will be. Good knowledge of target customers allows contractors to create the best content that can reach them and find the most effective ways to attract them and provide solutions for their pain points.
  • Ignoring Available Marketing Tools and Technology - From social media and directory listings to CRMs and automation software, roofers looking to take control of their roofers digital marketing efforts and work smarter, rather than harder, should be aware of the tools and technology available to them and how it can help.

An investment in digital marketing for roofers can make the difference between growing a roofing company in a competitive market or just hanging on while competitors prosper.

It all starts with a good digital marketing plan for roofers and an understanding of how to build and execute one.

Roofers who need help establishing their digital marketing plan can seek assistance from an experienced roofers digital marketing firm that can help them get started on their road to marketing success!

Roofers – Are You Taking Advantage of These Marketing Hacks?

Though the term hack might seem questionable, when it comes to digital marketing for roofers, it simply means easy methods that every contractor can use to get more customers.

No, roofing company owners are not marketing specialists, but these hacks are easy enough that owners can boost their roofers digital marketing efforts and land more sales.

Pay attention to these helpful ideas and start seeing the results!

  • Claim The Company’s Google My Business Page - The first and easiest thing that every contractor must do for free digital marketing for roof companies is to claim and thoroughly fill out their company’s My Business page on Google. This page is critical for getting on Google Maps, collecting critical reviews and customer feedback, as well as building exposure and reputation in a community. 
  • Start Using Social Media - Social media is another critical platform for roofers to adopt, as there are many ways to engage with potential customers and have them share the company name. 
  • Try PPC Ads in Various Places - Paid ads on Google and social media are an easy form of digital marketing for roofers that can help a contractor build their business name. 
  • Learn About Marketing Keywords - Google offers numerous keyword tools that even novices can use to learn which keywords might be more effective for a certain business, location, or other detail. Roofers digital marketing efforts that include those keywords on websites, business directory listings, and in advertising can attract more leads. 
  • Manage Online Reputation - Asking for reviews is an essential strategy of digital marketing for roof companies that can let past customers do the talking for a roofing company. Still, business owners must manage their online reputations by responding to positive and negative comments alike and doing whatever is possible to resolve customer issues as a means of positively managing their business reputation. 
  • Partner With a Marketing Firm - Finally, smart roofing company owners who are handling these hacks on their own should take the next step in digital marketing for roof companies by finding a marketing firm that can help them with lead generation, SEO, and other ways of getting more customers.

With a little spare time and a desire to build their online presence the right way, any roofing company owner can up their game and leverage their digital marketing for roofers using these easy hacks.

To get even better results and gain more customers in as little as a few months, contact a marketing service that specializes in roofers digital marketing!