SEO marketing can be a confusing topic for business owners who need it but probably do not know enough about it to do it on their own.
It also involves a considerable investment in the services of SEO experts who have the ability to analyze a company’s marketing needs, then develop the best strategy to effectively serve them.
Rather than believing these common “money saving” mistakes and marketing myths, business owners should seek SEO help from experienced SEO experts who know the truth - SEO done right gets results!
- One-Time SEO Is Enough - SEO is not something that gets done once, then works automatically and continuously. Search algorithms and technology are constantly changing. People’s search and buying habits are also constantly changing. As a result, SEO marketing must be tackled as an evolving process that is continuously fine-tuned to keep working as everything else changes.
- SEO Means Using Keywords - Keywords are an important part of SEO, but they are far from the only technique that SEO experts use in successful digital marketing strategies. The use of keywords alone will gain very little advantage for a business website, as there are many other on and off-site SEO methods that must be used to generate positive interest from searchers and the search engine alike. Those include valuable content of multiple types, well-researched keywords, building brand recognition and reputation, and other important optimization techniques that create web page authority and draw the attention of the search algorithm.
- SEO Means Automatic Ranking in the SERPs - Another incorrect belief is that once a website is optimized, it will automatically rank in the SERPs, which is also untrue. As suggested by the first two points, improving page rank is an ongoing process that starts with fine-turning website optimization, but involves numerous other SEO marketing techniques that result in websites having greater value and being more recognized by the algorithm.
- Social Media Does Not Help SEO - Today, social media has become another SEO help technique that every business needs to participate in. As much as many might think their business does not need social media, these accounts help to establish engagement, brand recognition, and authority, all of which create a trickle-down effect that improves SEO marketing.
- Local SEO Is Not Necessary - Optimization to filter marketing efforts to local audiences is one of the best and easiest ways to improve any company’s marketing results. Local SEO marketing is a more efficient use of marketing dollars when a company’s audience is right there in their community and not across the whole internet.
Ever heard any of these SEO marketing myths? Don’t fall for them!
Instead, get experienced, cost-effective SEO help that will bring better results and a higher ROI for every dollar spent on digital business marketing!